Q Question: The book discusses pricing concepts in Chapter 16. All of us shop and we are subjected to various pricing strategies. Walmart is famous for EDLP (Everyday Low Prices) and some stores use BOGO (Buy One Get One - free/half price etc.). Also look up EDLP and BOGO on the internet/Wikipedia etc.. Please spend extra time and show a link to an ad or video about EDLP or BOGO as part of your Discussion response. Is your add effective? is your classmate's ad effective? Explain the 2 strategies with examples and then explain which one is more appropriate for your industry/company where you work or where you would like to work. What many shoppers have experienced is what marketer's in Consumer Behavior call "buyers remorse" or cognitive dissonance. Often after a purchase we think about the purchase in what is called "post purchase analysis." We think of the good/bad/ugly and come up with a conclusion. You seem to realize that the purchase was not such a good deal financially - especially if you add in the time factor and frustration. I had buyer's remorse after buying a used car without a warranty one time!! The broken turbo cost $1,500! Can anyone else think of a buyer's remorse purchase or story?